Choosing the right nicotine strength level has always been key to the enjoyment of any White Cloud products. This was always a somewhat uncomplicated decision as all of our products were designed to work together the same way no matter how one would mix or match the deferent product types under the White Cloud banner. 2.4% (or Full strength) would feel the same across all flavors in whichever product line one would choose.
With the introduction of our bottled e-liquids, which may be used independent of our existing product lines. There are a great many variables on how a given strength level will feel which are dependent on the delivery method or type of system used to create the vapor.
Please keep in mind that when using our e-liquids in a third party system, it may be best to drop down your strength level in order to make a comfortable transition. We did some experiments along these very lines here at White Cloud and have a blog post which outlines what we found as well.
Also, consider the strength levels you may use currently as there may be some confusion with how strength levels are measured in the industry itself. As an example, we have heard from customers looking for an 8% NBV. As we make one of the highest strength levels in the industry (5.4% NBV) an 8% would not only be exceedingly rare but somewhat uncomfortable to use for the vast majority of people who would try it regardless of the delivery system used to create the vapor. After some conversation, we came to the realization that what these folks were looking for was 8mg e-liquid as opposed to 8% NBV.
A good rule of thumb to determine the approximate equivalence between an e-liquid that has a nicotine measurement in mg and one measure by NBV% is as follows:
MG Level NBV Level
0 0.0% (or nicotine Free)
Please see our Nicotine Strength Comparison Chart to help determine the best nicotine strength for your smoking style and nicotine needs.